Insights & Innovations: The Metrics+ Technology Blog

08 Jun 2025 | 5 min read
Why Favicons Matter: The History, Impact & Best Practices for Website Branding and UX Small but mighty, the favicon is one of the most overlooked elements in web design — yet it plays a key role in branding, trust, and user retention. In this article, we explore the evolution of favicons, why they matter more than ever, and how to get them right. Web Development
07 Jun 2025 | 6 min read
Why Your Web Project Actually Needs CI/CD (And It's Not Just About Being Trendy) Still manually deploying your web applications in 2025? You're playing roulette with your users' experience. Learn how CI/CD transforms deployment from a stressful Friday afternoon gamble into a boring, predictable process – and why "boring" is exactly what you want when it comes to keeping your site online. Web Infrastructure
06 Jun 2025 | 4 min read
How to Move a Website to a New Host (Without Downtime) Migrating a website doesn’t have to be a high-risk move. Whether you're a freelancer, agency owner, or a tech-savvy business lead, the process can be smooth and invisible to your visitors – if you take the right steps. Below is a strategic, non-technical guide to help you plan, test, and execute a zero-downtime move to a new hosting provider. Web Infrastructure
05 Jun 2025 | 13 min read
Domain Expiration and How to Avoid It Every domain name has an expiration date – miss it, and your website, email, and digital presence could go offline or fall into the wrong hands. Understanding the domain expiration process helps IT professionals avoid disruption and maintain control. Web Infrastructure
04 Jun 2025 | 13 min read
The Freelancer’s Secret Weapon for Happy Clients is Website Monitoring As a freelance web developer or designer, you wear a lot of hats – coder, designer, project manager, even tech support. It’s exhilarating and exhausting at the same time. But what if one freelancer tool could quietly handle one of your biggest worries in the background? Imagine never waking up to angry client messages about a website being down. Enter website monitoring – the freelancer’s secret weapon for keeping clients happy without adding to your workload. Site Reliability
03 Jun 2025 | 23 min read
How Agencies Communicate with Clients After an Outage (Series Part 3) When the dust settles after a website outage, how your agency communicates with clients can turn a setback into a trust-building milestone – here’s how to handle post-incident reporting with honesty, clarity, and professionalism. Site Reliability
02 Jun 2025 | 21 min read
How Agencies Respond to Website Outages in Real Time (Series Part 2) When a client’s website goes down in the dead of night, your agency’s real-time response is what separates a smooth recovery from a costly disaster – here’s how to handle every minute that follows the alert. Site Reliability
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